One of my favorite scenes from Mad Men comes at the end of season 1, when Don pitches Eastman Kodak using a slide show from his own life… There are many things I like about this scene. One of them is that Don knows his audience has a question (“What does...
These are the first questions I ask my clients when we are preparing a presentation. They are obvious questions. It is so easy to answer them quickly, forget the answers, and continue on, unthinking, unchanged, uninspired. The other day I was meeting with a client....
