This is a page from the packet I FedEx’ed to Magellan’s on July 6, 2010:
Why I want to work at Magellan’s
Reason #2: I love multi-channel retailing
It gives you multiple touch points with your customers – phone, email, face-to-face.
It adds a unique analytical twist, because you have to monitor complex things like which channel eats more expenses, but supports the others.
It makes you play on a broader field. Want to plan lease expenses? Want to analyze shopping cart abandonment? Multi-channel retailing has it all.
See more at mattkrause.com/threereasons
The contents of the FedEx packet:
Section 1:
Letter to Mark Gallo
Section 2:
My qualifications
I will do much more for you, too
Cover letter to Alyssa Baris
My resume
References
What others say
Section 3:
Earplugs as a gateway drug
Improving the newsletter
Stealing an idea from Zappos
Section 4:
Three reasons why I want to work at Magellan’s
I love travel
I love multi-channel retailing
I love Santa Barbara
The clincher
Section 5:
Activity log