If you want to guarantee that you will become mediocre, you should make benchmarking an important part of your business.
Benchmarking ensures you spend more and more of your time staring at your competitors. And every ounce of energy you spend on your competitors is an ounce of energy you don’t spend on the people who give you money, your customers.
Benchmarking ensures that you become just like everyone else, except maybe just a little bit better, if you’re really good at it.
And in a roomful of insane people, being the least insane doesn’t make you sane.
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