“The Tipping Point is the biography of an idea.” What is the idea? The idea is that “[i]deas and products and messages and behaviors spread just like viruses do.” In addition to describing how the spread of ideas is like the spread of viruses,...
I threw this book across the room. Couldn’t read more than a third of it. Why? I’m no statistician, but, if I understand correctly, analyzing large amounts of data (which is the technique the authors used) is a great way to find a population’s...
The upshot: If you want to get to the high points, you’re going to have to push through the low points. Most people don’t push through the low points, so the playing field will be nice and clear when you get to the good times. I recommend Seth Godin all...
The upshot: Sometimes big, disruptive things happen, and they can’t be planned for, because you don’t know what they’ll be. They will end life as you know it (or as your business knows it), and that’s just the way it is.
Do not look for a summary of this book. In my opinion, this is one of those books you should either submit to, allowing it to change the way you think, or don’t even bother picking it up. Go big or go home. In other words, I loved it. The thing I liked most...
The upshot: Blah blah blah, a bunch of stuff. When you are preparing a presentation, segment your audience. Blah blah blah, a bunch more stuff. That one part, the reminder to segment your audience, alone makes the book worth it. All too often, presentation books tell...
