Online, an average conversion rate is 2%. Three percent will make you rich. That means if you are average 98% of the population will ignore you, and if you rock, 97% of the population will still ignore you.

The 97/3 rule teaches us about more than just ecommerce. It teaches us about how to live life in general.

It’s easy to fall into the trap of wanting to engage the 97%. They are, after all, the ones who ignore you. Wanting them to notice you is human. But no matter what you do, they will never pay attention to you. You can bend over backwards and yell at the top of your lungs, but you will be yelling into a void and all you will get in return is exhausted.

Ninety-seven percent of the people around you are deaf to you. Don’t bother talking to them. Learn how to love the 3% who are already paying attention.